McDonald’s recently faced a brief lettuce shortage following the much-anticipated return of its Snack Wraps on July 10. The company, which had planned for typical ingredient supplies, was caught off guard by overwhelming customer demand. A spokesperson noted that the response exceeded expectations, with busy restaurants and significant social media engagement around the Snack Wrap, which includes chicken strips, lettuce, and cheese wrapped in a tortilla.
The shortage prompted McDonald’s to advise franchisees to conserve lettuce by omitting it from McChicken sandwiches and suggesting alternatives like McNuggets and McDoubles. This move aligns with McDonald’s broader strategy to offer value items amid rising food prices, as the chain has faced declining traffic, particularly among middle-income diners, with the latest quarterly sales reflecting the lowest levels since the pandemic.
At $2.99, the Snack Wrap is one of the most affordable options on McDonald’s menu, positioned against higher-priced offerings from competitors like Popeyes. Initially introduced in 2006 and discontinued in 2016, the Snack Wrap garnered a dedicated following during its absence, with fans advocating for its return through online petitions and social media campaigns. The excitement surrounding its reintroduction was built up by early teasers in April and an official announcement in June.
In the broader fast-food landscape, chicken products are currently trending, with various chains responding to rising demand for chicken dishes. McDonald’s hopes that the return of the Snack Wrap will help reinvigorate sales as it seeks to recover from recent market challenges.
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