Watches and Wonders recently took place in Geneva, showcasing not only the latest timepieces but also attracting a star-studded lineup of celebrities. This year, the fair saw a strong presence of South Korean celebrities, adding to the glamor of the event. In particular, IWC Schaffhausen generated excitement with a sneak peek of Brad Pitt’s upcoming F1 movie.
Amongst the famous faces at the fair were Roger Federer, Gianna Jun, Ni Ni, Kim Woo-bin, Simone Ashley, Eileen Gu, Kylian Mbappé, Usain Bolt, Summer McIntosh, Mika Häkkinen, and Jay Chou, all representing different luxury watch brands. Their presence added a touch of Hollywood glamour to Watches and Wonders, making it feel more like an A-list premiere than a traditional watch fair.
With celebrities showcasing luxury watches and generating buzz around new releases, the fair was not just about timepieces but also about the influence and allure of the personalities associated with them. Brands like Rolex, Piaget, Jaeger-LeCoultre, IWC Schaffhausen, Hublot, and TAG Heuer all benefited from the star power brought by these celebrities. Overall, the event highlighted the strong connection between luxury watches and the world of celebrity, creating an exciting and glamorous atmosphere for both watch enthusiasts and fans of these famous faces.
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