The Grand Prix of Long Beach achieved a record-breaking attendance of nearly 200,000 people last year, marking a significant turnaround from previous years of decline. The event faced challenges such as losing its title sponsor, Toyota, in 2018 and the cancellation of the 2020 race due to the coronavirus pandemic. Despite these setbacks, the Grand Prix Association of Long Beach managed to bring the crowds back with creative solutions like incorporating musical performances and expanding the event’s entertainment options.
The return of attendees was also attributed to the affordability and family-friendly atmosphere of the event. The Grand Prix saw a steady increase in attendance in recent years, culminating in the biggest turnout in 2024 with 194,000 people. The popularity of IndyCar racing and the event’s entertainment value have contributed to its success.
Looking ahead to the 50th anniversary event in 2025, organizers are optimistic about attracting a larger audience, especially with special activities planned to celebrate the milestone. The recent purchase of the Grand Prix Association of Long Beach by Penske Entertainment is seen as a move to further invest in the event and ensure its continued success.
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