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Showcasing Tokyo: Promoting the Japanese Capital in Paris

“Tokyo Promotional Campaign Takes Paris by Storm”

The city of Tokyo has launched a promotional campaign in Paris, offering Parisians a glimpse of what they can expect during a trip to the Japanese capital. Over two days, guests were invited to roundtables, conferences, and cultural experiences introducing the best activities and advice for future trips.

The first day of events took place in the Invalides area of Paris, where the Tokyo Metropolitan Government presented its recent efforts to welcome visitors and showcased traditional culture and arts activities. Participants were able to try their hand at calligraphy and experience a sushi presentation.

The second day of the event was held at the Forum des Halles shopping area and offered food, arts, and movie experiences, showcasing the beauty and excitement of Tokyo through cultural exhibitions, a tea ceremony, and film screenings.

The events demonstrated the efforts made to keep Tokyo an attractive destination for visitors, while maintaining a commitment to being green and resilient. The Tokyo Environmental Master Plan and Zero Emission Tokyo Strategy were also highlighted, showcasing the city’s commitment to remaining a global city turned towards the future.

The promotional campaign provided Parisians with an enticing preview of the experiences awaiting them in Tokyo, from traditional arts and delicious food to a commitment to environmental sustainability. As tourists can enter Japan again, there has never been a better time to discover all that Tokyo has to offer.

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